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Articles and Research December 6, 2019

Some website users undergo a bad UX, which leads them to exit — or worse — bounce from a website, possibly to never again return. Understanding what causes premature site exits is key to improving the customer experience (CX), and delivering journeys that help customers meet their wide-ranging digital expectations. Making use of data for […]

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August 21, 2018

Ecommerce teams, you know you’ve got it tough. With limited resources and a barge load of data, you’re expected to maximize on-site conversions and ensure your site’s UX is tiptop, using nothing but your wits, experience and a few software tools. But you know this already, the reason you bother reading blogs like this is, […]

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July 17, 2018

ContentSquare and Mezzo Labs recently hosted a round table gathering for digital leaders in finance where, after a few canapés and drinks to warm them up, we discussed the threats and challenges in the industry, and how finance brands can counter the inevitable disruption that’s taking place and threatening their core revenue streams. Brands like […]

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August 29, 2017

For many brands today, keeping up with the fast-moving trajectory of digital retail comes with its fair share of trials and tribulations. Consumers are increasingly aware of what they want, and what they are prepared to put up with to acquire it. And while the ‘nothing ventured, nothing gained’ maxim holds truer than ever, some […]

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August 22, 2017

The Back-to-school shopping season is one of the most diverse shopping seasons of the year with shopping beginning as early as June, and unofficially ending around Labor Day which has become symbolic as the unofficial “end of summer”. In our study, “Back-to-School Shoppers – A Digital Behavior Report”, we analyzed these shoppers and determined that people […]

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