Articles and Research
There’s a lot to learn from the way site visitors browse and interact with your website. Then there’s customer acquisition marketing, since before users navigate your site, they must be acquired, which is a digital marketing feat on its own. Much of what we cover is UX (user experience) — the environment and associated feelings […]
Read MoreAmazon’s recent acquisition of Whole Foods has many online grocers quaking in their boots. And while the brand’s increasingly monopolistic growth is understandably daunting, there’s a lot to be gained from observing and analyzing this expansion. Namely: things that work for Amazon might just work for other online retailers, too. Take membership. Companies like Amazon […]
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