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Articles and Research November 8, 2019

Phygital CX: The Changing Face of Omnichannel Retail

Not to be outdone by the wordsmiths of this world, the retail industry recently came up with its own neologism, coining the term “phygital” to describe a new form of commerce — one that blends the best of offline and online experiences for an elevated customer experience (CX).  It may be early days in the […]

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September 29, 2017

In the UX Spotlight series, I post weekly on UX features that impressed me online, and are great examples and inspiration for anyone looking to enhance their digital user experience. When it comes to sportswear, customers can be very picky. And so they should be – they’re depending on their gear to keep them safe, […]

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