How The North Face Optimized Its Gift Guide By Leveraging Customer Experience Intelligence

Summary With over 2.5 million users, Babylon utilizes 21-century tech and a robust mobile strategy to fulfill their mission: to place an accessible and affordable health service in the hands of every person on the planet. From tackling challenges of form completion to designing a purposeful and compelling mobile platform, Babylon draws on behavioural insights […]

Currently, most brands design with the mobile experience in mind, if not with a completely mobile first strategy. As for the digital landscape at large, current trends and experiences point to an environment verging further towards an expanding smartphone reliance. This will continue as mobile innovates ease of use and facilitates better user experiences. However, […]

M-commerce is big. And it’s getting bigger. Using revenue as a metric, m-commerce has already passed web eCommerce. According to Statista, m-commerce will represent 67.2% of all online commerce by the end of 2019 and 72.9% by 2021. Much of the growth in m-commerce is coming from emerging markets which, due to the proliferation and […]

In spring 2018, six French eCommerce brands launched their own riposte to Black Friday — the one-day retail extravaganza that kicks off the US holiday shopping season. More than 200 brands took part in the first ever Les French Days, a five-day event designed to boost sales during the post-winter/pre-summer sales lull. Building on the […]

ContentSquare data experts analyzed more than 11 million user sessions during the course of a month, across 6 global luxury fashion sites. They examined sessions captured between 09/01 and 09/24 — coinciding with New York, London, and Milan fashion weeks, and the week leading up to the shows. Here are some of their findings: 1. […]

CS Live Allows Companies to Glean Instant Best Practices Insights in the Time it Takes to Browse Their Site New York, N.Y. (September 26, 2018) – Continuing to provide marketers and brands with deeper analytics and insights into how and why online users do what they do, ContentSquare, a digital experience insights platform, today announced […]

As part of its mission to revolutionize digital team workflow with easy-to-read, easy-to-leverage insights into digital user behavior, ContentSquare has launched CS Live — a new browser plugin that gives clients immediate access to all the performance metrics they need to create engaging and gainful experiences. In just one click, ContentSquare clients can now display […]

With fashion week upon us once again, brands are focused on pushing the latest trends, and keeping their digital audience engaged around the season’s must-have looks and accessories. And it’s not only styles that are changing fast and furiously — throughout the past decade, the fashion sector has experienced a great deal of transformation. Digital […]

Your website looks great. Traffic is on the rise. You’re running a few Facebook ads, and you’re sending out newsletters. Things are going pretty well – except that pesky sales column is still stuck at $0. What gives? Your demographics are off You’re clearly targeting well enough to increase your traffic, but something is going […]