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Articles and Research December 13, 2019

Though an obvious goal of a business is to sell, the customer experience (CX) expectations that consumers have are not as obvious. Particularly in a landscape that is defined by digital innovation, it can be hard to keep up with shifting CX expectations. Customers place a high amount of interest in value — whether it’s […]

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April 12, 2018

With mobile traffic steadily overtaking desktop traffic, digital teams everywhere are coming up with ways to improve the User Experience (UX) on mobile, and reverse the switch-to-desktop trend still associated with many online conversions. The behavior of mobile users indicates that many smartphone shoppers embark on a journey determined to complete a purchase, but are […]

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July 6, 2017

Nowadays, it is essential to understand the environments and context in which mobile users interact with their smartphones. The analysis of millions of mobile sessions by ContentSquare confirms this transformation in use and reveals a key phenomenon: mobile users don’t go online any less during working hours, despite being outside of their comfort zone. Mobile […]

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