With fashion month in full bloom in the world’s four most glamorous cities, retailers and luxury brands are capitalizing on the collective excitement for this year’s Fall/Winter looks to showcase their new collections online. And judging by our findings, consumers are more than ready to give their wardrobes a makeover and explore new styles… In […]Read More
Our latest industry benchmarking analysis confirms a mobile-first trend in many sectors, including fashion, retail and beauty, where smartphones account for approximately two-thirds of all traffic (64% for fashion, 63% for cosmetics and 62.3% for pharmaceuticals). But what we also surfaced from our survey of 2.1 billion site visits is that mobile conversions are not […]Read More
A 2018 consumer survey by the National Retail Federation and Prosper Insights and Analytics estimates that US households are planning to spend $27.5 billion on back-to-school supplies for children in elementary through high school. That’s an average $684.79 spend per family. The same survey found that 77% of consumers are keen to get a head […]Read More
As mobile traffic continues to flaunt a healthy growth, conversion rates on the device remain underwhelming compared to desktop averages. Behavioral data illustrates a significant gap between consumers’ willingness to shop on their smartphones, and the quality of experiences that are being developed for mobile users. We analyzed 17 million user sessions in 2018, across […]Read More
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