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Articles and Research February 18, 2020

Over the next 12 months, we’ll be sharing advice on how to grow and strengthen your digital business with a holistic approach to customer intelligence. Join our healthy digital transformation club to stay in the know. Customer proximity, engagement marketing, consumer-driven innovation… 2020 is the year to take your understanding of customers to the next […]

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July 25, 2019

Our latest industry benchmarking analysis confirms a mobile-first trend in many sectors, including fashion, retail and beauty, where smartphones account for approximately two-thirds of all traffic (64% for fashion, 63% for cosmetics and 62.3% for pharmaceuticals).  But what we also surfaced from our survey of 2.1 billion site visits is that mobile conversions are not […]

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August 23, 2018

A 2018 consumer survey by the National Retail Federation and Prosper Insights and Analytics estimates that US households are planning to spend $27.5 billion on back-to-school supplies for children in elementary through high school. That’s an average $684.79 spend per family. The same survey found that 77% of consumers are keen to get a head […]

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June 20, 2018

As mobile traffic continues to flaunt a healthy growth, conversion rates on the device remain underwhelming compared to desktop averages. Behavioral data illustrates a significant gap between consumers’ willingness to shop on their smartphones, and the quality of experiences that are being developed for mobile users. We analyzed 17 million user sessions in 2018, across […]

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