The end of dealerships, online vehicle shopping, pure players, smart cars… Has the auto sector been speeding down the digital transformation highway? We quizzed two digital auto experts to find out how disruptive the auto industry is about to get… Our first interview is with Jérôme Jean, Digital & Regional Marketing Manager of Toyota in […]Read More
The luxury industry can be a tough puzzle to decode as far as user experience (UX) is concerned. The lavishness of the industry is clearly presented in the messaging of luxury brands. But underneath all that glitz and glamor lies a very serious issue for brands, one that ultimately affects their conversions: user experience on […]Read More
ContentSquare data experts analyzed more than 11 million user sessions during the course of a month, across 6 global luxury fashion sites. They examined sessions captured between 09/01 and 09/24 — coinciding with New York, London, and Milan fashion weeks, and the week leading up to the shows. Here are some of their findings: 1. […]Read More
When it comes to luxury shopping online, consumers appear to need less convincing than their e-commerce counterparts. Because while online conversion rates are 2 to 3 times lower than those for mainstream retail, Luxury visitors are more likely to convert on the first visit. Luxury brand sites also remain mobile-dominant, with more than 2/3 of […]Read More
Luxury brands are now officially players in the user experience era. The challenge of combining century-old reputations and insatiable appetites of new and demanding digital customers has become a core issue for these industries, where digital teams are trying hard to understand how customers browsing habits have changed. This research will help you understand these […]Read More
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