According to Pew Research Center, 81% of Americans today own a smartphone, and mobile dependence is also on the rise. Emarketer predicts that by 2021, “mCommerce will account for 72.9% of the ecommerce market.” And yet, mobile conversion rates are still stagnating around 2%. Like many other digital teams around the world, you may be […]Read More
In the UX Spotlight series, I post weekly on UX features that impressed me online, and are great examples and inspiration for anyone looking to enhance their digital user experience. For booking/travel sites like car rentals or flights, it can be difficult to set your brand apart from the others. Many offer the exact same […]Read More
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