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Case Studies August 22, 2019

How The North Face Optimized Its Gift Guide By Leveraging Customer Experience Intelligence

Although we’re slightly past mid-summer and have got quite a way to go before the mercury significantly drops, it’s never too early to start thinking about the holiday shopping season. Aside from which products you want to highlight and which promotions to push for the season of gift-giving, you’re keenly going to need to fine-tune […]

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March 15, 2018

Saint Patrick’s Day is a holiday known for indulging and sharing alcohol among friends. Knowing this, we set out to capture what the age of the internet meant for Americans celebrating Saint Patrick’s Day this year, and how digital experiences would be influenced by it. Our assumption was that online shoppers would be purchasing a […]

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December 27, 2017

You may think you know your nephew well, but he thinks that sweater you gave him is hideous. And let’s be real – no one needs three scented candles. As consumers rush to return or exchange unwanted items in the post-holiday season, terms and conditions pages see a huge spike in traffic. And don’t forget, […]

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December 22, 2017

At the very top of the holiday gift list, you’ll find cosmetics and liquor. Data shows that the conversion rate for makeup, skincare and fragrance almost triples on Black Friday and Cyber Monday, and, crucially, remains pretty high until mid-January. In fact, this is the only sector where retailers sell more during the post-holiday season […]

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December 20, 2017

Everyone knows the holiday shopping surge starts in November, but it’s not until Black Friday and Cyber Monday that conversion really peaks. And numbers suggest that thrifty (or frazzled) shoppers are purchasing a lot of their gifts on the go. In fact, the mobile conversion rate more than doubles in the lead-up to the holiday […]

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