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Articles and Research November 13, 2019

Mobile Marketing: How To Boost Your Mobile UX 

According to Pew Research Center, 81% of Americans today own a smartphone, and mobile dependence is also on the rise.  Emarketer predicts that by 2021, “mCommerce will account for 72.9% of the ecommerce market.”  And yet, mobile conversion rates are still stagnating around 2%. Like many other digital teams around the world, you may be […]

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October 25, 2019

Halloween is creeping in on us as the October days tail off. But that doesn’t mean your user experience (UX) should be frightening. While frights are fun for haunted houses and other ghoulish festivities, they shouldn’t trickle into your customer experience.  Alas, as our clients can attest, bad UX has reared its head like a […]

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October 26, 2018

Our data experts worked their sorcery on 62 million grocery shopping sessions over a three month period to better understand how consumers are browsing for Halloween retail products in 2018. Here are some of their fantastic findings: #1 Shoppers fall under the Halloween retail spell in the first week of October According to our data, […]

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