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Articles and Research November 13, 2019

Mobile Marketing: How To Boost Your Mobile UX 

According to Pew Research Center, 81% of Americans today own a smartphone, and mobile dependence is also on the rise.  Emarketer predicts that by 2021, “mCommerce will account for 72.9% of the ecommerce market.”  And yet, mobile conversion rates are still stagnating around 2%. Like many other digital teams around the world, you may be […]

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February 1, 2019

In the weeks leading up to Superbowl, many grocery sites deck their homepage with promotional banners advertising deals on beer, dips, wings, and other culinary highlights from the most popular sporting event in the US. We took a deep dive into digital consumer behavior on Superbowl-themed category pages, and found that beer drove the highest […]

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