According to Pew Research Center, 81% of Americans today own a smartphone, and mobile dependence is also on the rise. Emarketer predicts that by 2021, “mCommerce will account for 72.9% of the ecommerce market.” And yet, mobile conversion rates are still stagnating around 2%. Like many other digital teams around the world, you may be […]Read More
The homepage is often a key webpage for direct and organic search channels for players in the retail fashion industry. In addition to being a crucial step in the browsing process for users, it’s also an opportunity for businesses to introduce and showcase their brand identity through editorials and fashion trends. However, according to the […]Read More
Helping brands forge an exceptional user experience (UX) for their customers is at the heart of our mission and product, and it’s impossible to discuss UX without also mentioning user interface (UI). The main arm behind the production of memorable digital customer experiences, save for web development and programming, UX/UI is a sector in its […]Read More
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