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Articles and Research November 8, 2019

Phygital CX: The Changing Face of Omnichannel Retail

Not to be outdone by the wordsmiths of this world, the retail industry recently came up with its own neologism, coining the term “phygital” to describe a new form of commerce — one that blends the best of offline and online experiences for an elevated customer experience (CX).  It may be early days in the […]

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May 7, 2019

Mother’s Day is right around the corner (May 12th, 2019) and many brands are making the most of the gift-giving occasion, giving special campaigns pride of place on their homepage and across their website. But how do Mother’s Day campaigns impact conversions? Are visitors clicking on these special promotions? In short, is producing all this […]

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