There’s a lot to learn from the way site visitors browse and interact with your website. Then there’s customer acquisition marketing, since before users navigate your site, they must be acquired, which is a digital marketing feat on its own. Much of what we cover is UX (user experience) — the environment and associated feelings […]Read More
Father’s Day is fast approaching, with only a few days left to buy something to show Dad you care, come June 16th. That means Father’s Day campaigns were in full swing from mid-May until these last few days. Much like with Mother’s Day campaigns, we’ve been keeping track of what retailers are doing to boost […]Read More
It’s been just over a month since we emptied the local flower stores to honor our mothers, and now it’s time to shower our fathers with gifts. Or maybe not exactly shower, judging by the findings of a recent ContentSquare survey. We quizzed 800 consumers ahead of Father’s Day 2018 to find out how much […]Read More
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