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Case Studies August 22, 2019

How The North Face Optimized Its Gift Guide By Leveraging Customer Experience Intelligence

Although we’re slightly past mid-summer and have got quite a way to go before the mercury significantly drops, it’s never too early to start thinking about the holiday shopping season. Aside from which products you want to highlight and which promotions to push for the season of gift-giving, you’re keenly going to need to fine-tune […]

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April 30, 2019

Customers are demanding. Like that Queen song goes: “I want it all, and I want it now.” Modern shoppers, especially Millennial and Gen Z, have set the stage for today’s shopping because they’re the largest demographics for most sales and are seeing gains in their income. While their needs originally were different than older consumers, […]

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