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Articles and Research August 15, 2019

UX Global Map Lessons: Comparing Online Customer Acquisition Marketing Channels

There’s a lot to learn from the way site visitors browse and interact with your website. Then there’s customer acquisition marketing, since before users navigate your site, they must be acquired, which is a digital marketing feat on its own. Much of what we cover is UX (user experience) — the environment and associated feelings […]

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April 23, 2019

In 2013, six companies serviced 99% of all UK energy customers. By 2016, that number dropped to just 85%. Last year nearly 1 in 5 customers were using an independent energy supplier. The dominance of the “Big 6” is evidently waning. What can established brands do to fight back? What Happened? First, consumer engagement increased. […]

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