Not to be outdone by the wordsmiths of this world, the retail industry recently came up with its own neologism, coining the term “phygital” to describe a new form of commerce — one that blends the best of offline and online experiences for an elevated customer experience (CX). It may be early days in the […]Read More
In 2013, six companies serviced 99% of all UK energy customers. By 2016, that number dropped to just 85%. Last year nearly 1 in 5 customers were using an independent energy supplier. The dominance of the “Big 6” is evidently waning. What can established brands do to fight back? What Happened? First, consumer engagement increased. […]Read More
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