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Articles and Research February 18, 2020

Over the next 12 months, we’ll be sharing advice on how to grow and strengthen your digital business with a holistic approach to customer intelligence. Join our healthy digital transformation club to stay in the know. Customer proximity, engagement marketing, consumer-driven innovation… 2020 is the year to take your understanding of customers to the next […]

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October 18, 2018

In spring 2018, six French eCommerce brands launched their own riposte to Black Friday — the one-day retail extravaganza that kicks off the US holiday shopping season. More than 200 brands took part in the first ever Les French Days, a five-day event designed to boost sales during the post-winter/pre-summer sales lull. Building on the […]

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August 21, 2018

Ecommerce teams, you know you’ve got it tough. With limited resources and a barge load of data, you’re expected to maximize on-site conversions and ensure your site’s UX is tiptop, using nothing but your wits, experience and a few software tools. But you know this already, the reason you bother reading blogs like this is, […]

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December 29, 2017

The decline of brick-and-mortar stores in favor of digital shopping platforms is inspiring businesses everywhere to improve their customers’ online experience. Credit Suisse estimates that there could be more than 8,640 store closures this year, breaking the 2008 record of approximately 6,200 store closures. Meanwhile, the US Census Bureau has recorded a 0.8% increase in […]

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November 17, 2017

In the UX Spotlight series, I post weekly on UX features that impressed me online, and are great examples and inspiration for anyone looking to enhance their digital user experience. Shopping fatigue. We’ve all had it, whether scrounging through bargain basement bins, hitting one more main street shop or clicking on page 17 of blue […]

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October 27, 2017

In the UX Spotlight series, I post weekly on UX features that impressed me online, and are great examples and inspiration for anyone looking to enhance their digital user experience. It used to be that technology was considered superior based on its level of “responsiveness.” But these days, it’s not enough to be responsive – […]

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October 13, 2017

In the UX Spotlight series, I post weekly on UX features that impressed me online, and are great examples and inspiration for anyone looking to enhance their digital user experience. Checkout is the moment of truth for eCommerce sites. Your customer journey has brought shoppers this far – can it bring them all the way […]

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August 31, 2017

I don’t know about you, but we’ve had enough of attending overpriced industry conferences that promise much in the way of valuable new insights but deliver precious little. So when it came to building our own conference we were determined to do something different. We want every single one of our guests to leave with […]

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