The end of dealerships, online vehicle shopping, pure players, smart cars… Has the auto sector been speeding down the digital transformation highway? We quizzed two digital auto experts to find out how disruptive the auto industry is about to get… Our first interview is with Jérôme Jean, Digital & Regional Marketing Manager of Toyota in […]Read More
The homepage is often a key webpage for direct and organic search channels for players in the retail fashion industry. In addition to being a crucial step in the browsing process for users, it’s also an opportunity for businesses to introduce and showcase their brand identity through editorials and fashion trends. However, according to the […]Read More
Helping brands forge an exceptional user experience (UX) for their customers is at the heart of our mission and product, and it’s impossible to discuss UX without also mentioning user interface (UI). The main arm behind the production of memorable digital customer experiences, save for web development and programming, UX/UI is a sector in its […]Read More
In the UX Spotlight series, I post weekly on UX features that impressed me online and are great examples and inspiration for anyone looking to enhance their digital user experience. UX is the new salesperson. Customers can’t feel or try on items before purchasing them online, so it’s up to eCommerce digital platforms to provide […]Read More
We talk a lot about the customer experience and how important it is to brand loyalty. For those that have a vague idea about the UX field, it’s a new way of understanding user interaction and the psychology behind the technology. I sat down with Ingrid Thonet (@ithonet), Head of UX at ContentSquare, to talk […]Read More
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