According to Pew Research Center, 81% of Americans today own a smartphone, and mobile dependence is also on the rise. Emarketer predicts that by 2021, “mCommerce will account for 72.9% of the ecommerce market.” And yet, mobile conversion rates are still stagnating around 2%. Like many other digital teams around the world, you may be […]Read More
Father’s Day is fast approaching, with only a few days left to buy something to show Dad you care, come June 16th. That means Father’s Day campaigns were in full swing from mid-May until these last few days. Much like with Mother’s Day campaigns, we’ve been keeping track of what retailers are doing to boost […]Read More
In the days leading up to Valentine’s Day, we decided to take a closer look at digital grocery sales in one of the most romantic countries in the world: France. As it turns out, the way to the hearts of the French is through fine cuisine, as romantic dinners for two both dominated in click […]Read More
Brands today are constantly on the lookout for the perfect user experience (UX) formula that will keep their digital audience engaged all the way to conversion. But connection is a two-way street, and to be successful, requires a sophisticated understanding of who it is you’re trying to connect with. For that, brands have personas – […]Read More
Q&A with Bobby Chucas, Product Manager OVO Energy is a fast-moving industry with changing consumer expectations and intense competition. So – in a crowded landscape of energy suppliers, how can your brand outshine the competition and enhance the customer experience? According to OVO Energy Product Manager Bobby Chucas, the answer could lie in your User […]Read More
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