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Articles and Research August 19, 2019

A Data-Driven Approach to A/B Testing in 2019

You’re serious about the quality of the products on your site or app and your customer service is flawless. Still, you face increasing competition and your customer churn is high, even among your most loyal audience. The pressure on your team to prove ROI is huge, and yet marketing budgets have never been as stretched […]

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August 7, 2019

You’ve got months of careful planning under your belt, a fail-proof business plan, an enviable communications strategy, and you’re finally ready to launch your product or service. Your homepage is the gateway to your brand. You’ve carefully crafted the content on your landing pages to showcase your unique offering.  But let’s be honest — how […]

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