Sort By
Articles and Research August 19, 2019

A Data-Driven Approach to A/B Testing in 2019

You’re serious about the quality of the products on your site or app and your customer service is flawless. Still, you face increasing competition and your customer churn is high, even among your most loyal audience. The pressure on your team to prove ROI is huge, and yet marketing budgets have never been as stretched […]

Read More
Stay Updated
Be in the know. Subscribe to this blog.
February 1, 2019

In the weeks leading up to Superbowl, many grocery sites deck their homepage with promotional banners advertising deals on beer, dips, wings, and other culinary highlights from the most popular sporting event in the US. We took a deep dive into digital consumer behavior on Superbowl-themed category pages, and found that beer drove the highest […]

Read More
October 18, 2018

In spring 2018, six French eCommerce brands launched their own riposte to Black Friday — the one-day retail extravaganza that kicks off the US holiday shopping season. More than 200 brands took part in the first ever Les French Days, a five-day event designed to boost sales during the post-winter/pre-summer sales lull. Building on the […]

Read More
October 4, 2018

ContentSquare data experts analyzed more than 11 million user sessions during the course of a month, across 6 global luxury fashion sites. They examined sessions captured between 09/01 and 09/24 — coinciding with New York, London, and Milan fashion weeks, and the week leading up to the shows. Here are some of their findings: 1. […]

Read More
October 30, 2017

Halloween is scary. It brings out the zombies, the monsters and the demons. And horror stories. Oh, the horrible UX horror stories. Dare you read on? Have you ever taken your time to shop for yourself, select the perfect items, one by one, examining every detail and making sure they are exactly what you want […]

Read More
October 6, 2017

In the UX Spotlight series, I post weekly on UX features that impressed me online, and are great examples and inspiration for anyone looking to enhance their digital user experience. Today’s online shoppers have more choice than ever, which means that there is truly something for everyone, but it also means customers are sometimes overwhelmed […]

Read More
September 12, 2017

Countless eCommerce merchants spent the entire year preparing and testing iterations of back-to-school campaigns, with the most innovative and attention-grabbing campaigns raking in lucrative returns. Now that everyone is back in school and the campaign craze is finally over, we would like to share our favorite 2017 campaigns. These are the ones we found most creative, […]

Read More
August 29, 2017

For many brands today, keeping up with the fast-moving trajectory of digital retail comes with its fair share of trials and tribulations. Consumers are increasingly aware of what they want, and what they are prepared to put up with to acquire it. And while the ‘nothing ventured, nothing gained’ maxim holds truer than ever, some […]

Read More
July 6, 2017

Yes, conversion is the core of e-commerce, the ultimate goal for anyone involved in digital teams. Sell, sell and sell. But as you may know, conversion rates still remain flat, especially on mobile. How can we change the story ? You may have already invested massively in acquisition campaigns, changed the colour of your CTAs, or […]

Read More
data benchmark
See How You Rank