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Uncategorized March 27, 2020

To provide understanding during this uncertain time, we are monitoring the impact of coronavirus on online consumer behaviors. See the latest data on our Covid-19 eCommerce Impact data hub. We analyzed billions of visitor sessions this week to learn more about how consumers in France, the UK and the US are responding digitally to the […]

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March 12, 2020

Since last week’s reporting on 1.8 billion user sessions, we’ve been continuously analyzing digital behavior across key industries to understand in real-time the impact of the Covid-19 outbreak on global eCommerce activity. By comparing a key set of visitor metrics (including traffic, transactions, time spent, etc) week to week, we’re able to uncover patterns in […]

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March 5, 2020

With the coronavirus outbreak leading to travel restrictions and affecting daily activities in several regions of the world, many have also been predicting the impact of the virus on brick-and-mortar retail and global ecommerce activity. We analyzed 1.8 billion user sessions and 50 million transactions across 1,400 global websites to understand if and how digital […]

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February 5, 2020

This article was written by our partner REO, as part of our series highlighting direct insights from our large ecosystem of partners. In 2019, for the first time ever, digital ad spend represented more than 50% of total global marketing spend. Whilst the UK was considerably ahead of this trend (63.8% of UK’s total ad […]

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April 2, 2019

There’s More to Conversion Rate Optimization You’re probably aware of the weight that analytics carry in your overall marketing executions. While quantitative analytics solutions give you a good indication of what is happening on your website (conversions, bounces, etc), they don’t present a granular understanding of your customers’ user experience. And when it comes to […]

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November 5, 2018

With eCommerce giants such as Amazon and Walmart dominating the eGrocery game, the rules of errand engagement are changing. ContentSquare analyzed more than 92 million sessions spanning a little over three months across grocery stores and other retailers to examine these changes in action. Shoppers are increasingly turning to the internet to fulfill their grocery […]

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May 1, 2018

A business school professor of mine once referenced “buying a car from a dealership” as one of Americans’ top ten fears. And while the nation’s anxieties have evolved since my MBA years, shopping for a vehicle remains a significant pain for many consumers today. Pushy sales tactics, a lack of transparency, hidden costs and add-ons […]

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October 13, 2017

In the UX Spotlight series, I post weekly on UX features that impressed me online, and are great examples and inspiration for anyone looking to enhance their digital user experience. Checkout is the moment of truth for eCommerce sites. Your customer journey has brought shoppers this far – can it bring them all the way […]

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September 19, 2017

Buying energy online is still a relatively new concept for many, even as other services — including phone, banking, etc — have made the transition to digital. But in this bright new future where everything is just a click away, the energy sector is next in line for a digital revolution. That’s why global energy […]

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August 25, 2017

With Back-to-School is just around the corner, retailers and shoppers are running around getting the last items on the list in time to kick-off a new school year. The magic words of this season have been experience, mobile and seamless journey. Check out our infographic below that highlights the digital behavior of back-to-school shoppers, based […]

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