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Articles and Research August 15, 2019

UX Global Map Lessons: Comparing Online Customer Acquisition Marketing Channels

There’s a lot to learn from the way site visitors browse and interact with your website. Then there’s customer acquisition marketing, since before users navigate your site, they must be acquired, which is a digital marketing feat on its own. Much of what we cover is UX (user experience) — the environment and associated feelings […]

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June 5, 2019

Today we give our clients the ability to quiz their digital properties about customer engagement and turn these answers into visual UX cues that can be leveraged by anyone on the digital team. The natural next step in democratizing data for all digital experience makers is to make our specialized metrics available where they can […]

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May 29, 2019

Conversion funnel, upper funnel, top of funnel… if your business is digital, you probably hear the word “funnel” several times a day. If you thought you could ignore it, you’re wrong! Whether you’re selling goods or services on your site, or if you’re using email marketing to reach your audience, the conversion funnel is your […]

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April 2, 2019

There’s More to Conversion Rate Optimization You’re probably aware of the weight that analytics carry in your overall marketing executions. While quantitative analytics solutions give you a good indication of what is happening on your website (conversions, bounces, etc), they don’t present a granular understanding of your customers’ user experience. And when it comes to […]

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March 4, 2019

Conversion rate is one of the most important KPIs for digital marketers and their businesses, directly affecting a company’s pipeline and revenues. In this context, digital marketers includes everyone from executives to acquisition managers, via the creative teams who are most involved in any reworkings to a website, or at least in conceptualizing these changes. […]

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February 5, 2019

It’s the biggest televised sports event on the US calendar, but is the Super Bowl audience as rapt as we think it is? Do people really give the game their full attention, or is it business as usual in the world of digital retail? We analyzed 80,000 browsing sessions last Sunday to see whether the […]

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November 20, 2018

Brace yourselves, Black Friday is coming. This infographic will break down three reasons why certain brands lead the pack during this period, and explore how three ContentSquare clients have harnessed the power of granular data to improve their site’s performance. See how they did it, and what tips you can follow to make sure you […]

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