According to Pew Research Center, 81% of Americans today own a smartphone, and mobile dependence is also on the rise. Emarketer predicts that by 2021, “mCommerce will account for 72.9% of the ecommerce market.” And yet, mobile conversion rates are still stagnating around 2%. Like many other digital teams around the world, you may be […]Read More
Conversions rarely occur on a whim; usually, there is a layered process behind ecommerce purchases. Known as the conversion funnel — or the sales funnel — this model shows the conduit between the least aware prospects to those who are most aware, interested and bent on conversions. Brands have to be both wary and strategic […]Read More
Conversion funnel, upper funnel, top of funnel… if your business is digital, you probably hear the word “funnel” several times a day. If you thought you could ignore it, you’re wrong! Whether you’re selling goods or services on your site, or if you’re using email marketing to reach your audience, the conversion funnel is your […]Read More
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