The end of dealerships, online vehicle shopping, pure players, smart cars… Has the auto sector been speeding down the digital transformation highway? We quizzed two digital auto experts to find out how disruptive the auto industry is about to get… Our first interview is with Jérôme Jean, Digital & Regional Marketing Manager of Toyota in […]Read More
We’re living in the age of the mobile-first approach to user experience (UX). As the digital backdrop transforms and advances to meet consumers’ needs, the mobile landscape naturally evolves along with it. But mobile usage is experienced differently than desktop and tablet, so it comes with its own set of UX challenges that ultimately shape […]Read More
Wouldn’t it be nice to gain access to your customer’s every behavior on your website, much like search engines (Google, etc.) extract all the goings-on in your site through their crawling process? Accessing a deep read of your customer’s digital experience will allow you to know where they’re struggling, as well as where they’re kept […]Read More
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