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Articles and Research November 13, 2019

Mobile Marketing: How To Boost Your Mobile UX 

According to Pew Research Center, 81% of Americans today own a smartphone, and mobile dependence is also on the rise.  Emarketer predicts that by 2021, “mCommerce will account for 72.9% of the ecommerce market.”  And yet, mobile conversion rates are still stagnating around 2%. Like many other digital teams around the world, you may be […]

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August 22, 2019

Although we’re slightly past mid-summer and have got quite a way to go before the mercury significantly drops, it’s never too early to start thinking about the holiday shopping season. Aside from which products you want to highlight and which promotions to push for the season of gift-giving, you’re keenly going to need to fine-tune […]

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June 7, 2019

GoPro has been democratizing the way people capture and share life moments since 2002. As social media continues to turn everyone and their mother into a content creator, the brand has been making professional quality photography available to everyone with a video story to tell. GoPro has gotten its camera in skateparks and oceans, on […]

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February 27, 2018

When members-only travel platform VeryChic noticed high exit rates on its site, it looked to next-gen behavior analytics to boost retention and conversion rates, and deliver a better digital experience to its 7 million users. And with nearly half of all bookings attributed to mobile sources, the company was particularly keen to address these challenges […]

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September 19, 2017

Buying energy online is still a relatively new concept for many, even as other services — including phone, banking, etc — have made the transition to digital. But in this bright new future where everything is just a click away, the energy sector is next in line for a digital revolution. That’s why global energy […]

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September 14, 2017

Planning and booking a trip online has never been so easy. But in the fast-evolving landscape of digital retail, what was good enough yesterday might not meet the expectations of tomorrow’s customer. With over 80 million train ticket sales per year, Voyages-sncf.com is Europe’s #1 train ticket retailer. The official distribution outlet of French rail operator SNCF, the site […]

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August 29, 2017

For many brands today, keeping up with the fast-moving trajectory of digital retail comes with its fair share of trials and tribulations. Consumers are increasingly aware of what they want, and what they are prepared to put up with to acquire it. And while the ‘nothing ventured, nothing gained’ maxim holds truer than ever, some […]

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August 16, 2017

Launching an innovative new product that relies on a direct-to-consumer sales strategy is an exciting business proposition in the age of digital retail. But depending on a single sales channel also presents tremendous challenges for brands — if there’s only one place for your customer to restock, then you better make sure it’s inviting. In […]

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June 6, 2017

L’Occitane is well known for capturing the essence of Provence in award-winning skincare and beauty products. A french “savoir-faire” that has conquered the world: the company currently operates in 30 countries with 50 websites. With operations in multiple countries, there’s a critical need to have a deep understanding of each market, not only in terms […]

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