The end of dealerships, online vehicle shopping, pure players, smart cars… Has the auto sector been speeding down the digital transformation highway? We quizzed two digital auto experts to find out how disruptive the auto industry is about to get… Our first interview is with Jérôme Jean, Digital & Regional Marketing Manager of Toyota in […]Read More
Convincing shoppers to add to cart is just one of the daily challenges of digital marketing teams everywhere – the real concern is making sure digital journeys end in conversion. A ContentSquare survey of US consumers aged 18 to 65 found that 81% of shoppers had abandoned their cart at least once in their lifetime. […]Read More
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