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Articles and Research August 15, 2019

UX Global Map Lessons: Comparing Online Customer Acquisition Marketing Channels

There’s a lot to learn from the way site visitors browse and interact with your website. Then there’s customer acquisition marketing, since before users navigate your site, they must be acquired, which is a digital marketing feat on its own. Much of what we cover is UX (user experience) — the environment and associated feelings […]

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June 11, 2019

French homeware giant Lapeyre chose Contentsquare to help accelerate digital growth and implement a data-driven customer experience strategy. Here’s a closer look at the reasons why… Main objective: Continued Growth, Customer-Centricity and a Data-Driven Organization Lapeyre, a subsidiary of the multinational French corporation Saint Gobain, has partnered with Contentsquare to bolster its digital strategy with […]

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June 7, 2019

GoPro has been democratizing the way people capture and share life moments since 2002. As social media continues to turn everyone and their mother into a content creator, the brand has been making professional quality photography available to everyone with a video story to tell. GoPro has gotten its camera in skateparks and oceans, on […]

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May 16, 2019

  PARIS, France & NEW YORK, NY, May 16, 2019 — Contentsquare, the leading digital experience optimization platform trusted by brands like GoPro, Sephora, Walmart and LVMH, and Datawords, the global leader in e-multicultural technologies that works with brands like L’Oréal, Audi, Benefit Cosmetics and Harry Winston, announced today a strategic partnership to provide their […]

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May 3, 2019

UX analytics can help you see how your website is being accessed and used. But did you know you can take this to the next level by extracting behavioral data on your site visitors, such that displays the consumer decision journey? This kind of insight reveals why and how users are interacting with your website. […]

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April 5, 2019

Wouldn’t it be nice to gain access to your customer’s every behavior on your website, much like search engines (Google, etc.) extract all the goings-on in your site through their crawling process? Accessing a deep read of your customer’s digital experience will allow you to know where they’re struggling, as well as where they’re kept […]

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April 2, 2019

There’s More to Conversion Rate Optimization You’re probably aware of the weight that analytics carry in your overall marketing executions. While quantitative analytics solutions give you a good indication of what is happening on your website (conversions, bounces, etc), they don’t present a granular understanding of your customers’ user experience. And when it comes to […]

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