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Articles and Research December 3, 2019

4 Tips for Maximizing Engagement & ROI on 2019 Holiday Gift Guides

Wondering how best to set up your digital gift guides in time for the holidays? Follow these four tips to make sure your website is making the most out of its “featured gift” products, and is helping users navigate through the 2019 holiday season chaos with much-needed ease. 1. Avoid using content blocks that take […]

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September 1, 2017

In the UX Spotlight series, I post weekly on UX features that impressed me online, and are great examples and inspiration for anyone looking to enhance their digital user experience. Beauty products and their marketing are often aspirational in nature, which is a good way to  create a sense of longing around a product and […]

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