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Articles and Research August 15, 2019

UX Global Map Lessons: Comparing Online Customer Acquisition Marketing Channels

There’s a lot to learn from the way site visitors browse and interact with your website. Then there’s customer acquisition marketing, since before users navigate your site, they must be acquired, which is a digital marketing feat on its own. Much of what we cover is UX (user experience) — the environment and associated feelings […]

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September 1, 2017

In the UX Spotlight series, I post weekly on UX features that impressed me online, and are great examples and inspiration for anyone looking to enhance their digital user experience. Beauty products and their marketing are often aspirational in nature, which is a good way to  create a sense of longing around a product and […]

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