There’s a lot to learn from the way site visitors browse and interact with your website. Then there’s customer acquisition marketing, since before users navigate your site, they must be acquired, which is a digital marketing feat on its own. Much of what we cover is UX (user experience) — the environment and associated feelings […]Read More
With the back-to-school shopping season in full swing and our data-driven approach to just about everything, we surveyed the shopping habits of early-bird shoppers getting a head-start on filling their supplies lists. The back-to-school shopping season represents the second-largest retail event in the year, with 54 million students enrolled in grades K-12. A Deloitte study […]Read More
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