According to Pew Research Center, 81% of Americans today own a smartphone, and mobile dependence is also on the rise. Emarketer predicts that by 2021, “mCommerce will account for 72.9% of the ecommerce market.” And yet, mobile conversion rates are still stagnating around 2%. Like many other digital teams around the world, you may be […]Read More
ContentSquare’s Matt Robinson sat down with perhaps the nicest man in ecommerce, James Barley, head of UX at Autotrader, ahead of his upcoming presentation at the infamous champagne ecommerce breakfast on November 8th. Tell us about your presentation topic (what beast in ecommerce are you fighting?) The presentation is focused on fighting the beast […]Read More
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