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Articles and Research December 6, 2019

Some website users undergo a bad UX, which leads them to exit — or worse — bounce from a website, possibly to never again return. Understanding what causes premature site exits is key to improving the customer experience (CX), and delivering journeys that help customers meet their wide-ranging digital expectations. Making use of data for […]

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October 9, 2019

The end of dealerships, online vehicle shopping, pure players, smart cars… Has the auto sector been speeding down the digital transformation highway? We quizzed two digital auto experts to find out how disruptive the auto industry is about to get… Our first interview is with Jérôme Jean, Digital & Regional Marketing Manager of Toyota in […]

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February 12, 2019

A guest post by Lillian Xiao, a user experience designer for a large European automaker. Automakers are designing the next generation of cars with user experience (UX) at the forefront. The merging of physical and digital—driven by electrification, connectivity, self-driving technology, and fluid ownership models—will give rise to unprecedented user experiences. The most successful automakers […]

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October 30, 2018

ContentSquare’s Matt Robinson sat down with perhaps the nicest man in ecommerce, James Barley, head of UX at Autotrader, ahead of his upcoming presentation at the infamous champagne ecommerce breakfast on November 8th.   Tell us about your presentation topic (what beast in ecommerce are you fighting?) The presentation is focused on fighting the beast […]

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May 1, 2018

A business school professor of mine once referenced “buying a car from a dealership” as one of Americans’ top ten fears. And while the nation’s anxieties have evolved since my MBA years, shopping for a vehicle remains a significant pain for many consumers today. Pushy sales tactics, a lack of transparency, hidden costs and add-ons […]

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September 26, 2017

In 2010, Ford announced that it would start selling its cars online. According to their research at the time, 4 in 10 buyers were ready to buy their next car on the internet. Seven years later, most automotive manufacturers and dealers are still far from being ready to sell cars online, not to mention consumer […]

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August 17, 2017

The automotive industry is continuously pushing the boundaries when it comes to user experience in their vehicles. With cars that literally drive themselves, automatically locking and unlocking doors, along with remote engine start, our motorways could soon start to look like a scene from iRobot. Yet many automotive brands fall far behind when it comes […]

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