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Articles and Research August 19, 2019

A Data-Driven Approach to A/B Testing in 2019

You’re serious about the quality of the products on your site or app and your customer service is flawless. Still, you face increasing competition and your customer churn is high, even among your most loyal audience. The pressure on your team to prove ROI is huge, and yet marketing budgets have never been as stretched […]

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September 26, 2017

In 2010, Ford announced that it would start selling its cars online. According to their research at the time, 4 in 10 buyers were ready to buy their next car on the internet. Seven years later, most automotive manufacturers and dealers are still far from being ready to sell cars online, not to mention consumer […]

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