Spotlight
The end of dealerships, online vehicle shopping, pure players, smart cars… Has the auto sector been speeding down the digital transformation highway? We quizzed two digital auto experts to find out how disruptive the auto industry is about to get… Our first interview is with Jérôme Jean, Digital & Regional Marketing Manager of Toyota in […]
Read MoreWe sat down with Ellen Binio, Contentsquare’s Talent Acquisition Manager, to find out how we ended up so lucky to have her and how she helps us build a first-rate team. How did you come to work at Contentsquare? I was recruited to work at Contentsquare by a very good friend, who isn’t actually […]
Read MoreContentSquare CEO Jonathan Cherki answers burning questions about digital experience and customer journey optimization. Follow this series. Last week, ContentSquare was at Adobe Summit in Las Vegas, meeting digital leaders and digital experience teams from all over the world. One of the questions I got asked a lot during the event was, “How do I […]
Read MoreWith more and more brands embracing the idea that customer journeys are fundamentally emotional, I am often asked how analytics can be leveraged into experiences that address the needs of different consumer mindsets. It’s a great question. With such a huge market for online retail, how do you create seamless digital journeys that meet the […]
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