There’s a lot to learn from the way site visitors browse and interact with your website. Then there’s customer acquisition marketing, since before users navigate your site, they must be acquired, which is a digital marketing feat on its own. Much of what we cover is UX (user experience) — the environment and associated feelings […]Read More
Brace yourselves, Black Friday is coming. This infographic will break down three reasons why certain brands lead the pack during this period, and explore how three ContentSquare clients have harnessed the power of granular data to improve their site’s performance. See how they did it, and what tips you can follow to make sure you […]Read More
In the last few months, user experience has entered a new complexity. According to Carolyn Whelan, editor of a new report dedicated to trends in mobile shopping and services commissioned by SAP, “As retailers shift or expand their mobile service offerings, a cohesive strategy considering consumer capabilities and needs across multiple touch points from the […]Read More
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