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Articles and Research November 8, 2019

Phygital CX: The Changing Face of Omnichannel Retail

Not to be outdone by the wordsmiths of this world, the retail industry recently came up with its own neologism, coining the term “phygital” to describe a new form of commerce — one that blends the best of offline and online experiences for an elevated customer experience (CX).  It may be early days in the […]

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January 16, 2019

The road to success can be a bit bumpy at times, but it’s how you respond to avoiding or surpassing pitfalls that truly matters. When it comes to optimising your UX, you could be falling prey to some of the most common mistakes that could be easily avoided. From envying your competition’s website and lusting […]

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