Spotlight|December 10, 2019

How We Prepared for the 2019 Salesforce B2C Commerce Partner Demo Jam 

The Salesforce B2C Commerce Partner Demo Jam is going down tomorrow, and we’ve been busy polishing our own live demo performance, and figuring out the best way to showcase our new and improved digital experience analytics platform.  

Here’s a look at how we’ve been preparing to take home the Demo Jam crown…

What Sets the B2C Commerce Partner Demo Jam Apart

With participants having to do away with slideshows, presentations and videos, the challenge was how to create a condensed, 3-minute, to-the-point live demo of our solution.

If that doesn’t set the event apart, its setting and rules will. That’s because the Demo Jam is set up like a game show, meaning one team will walk away the winner.

The visitors are a live audience of approximately 80-100 spectators, as hungry for the next best thing as we are. We’re also in it to win it, so we can’t wait to square off with the five other partners, execution style. 

Joking aside, we’ve been working up a storm in preparation for the Demo Jam.

How Contentsquare Prepared for the B2C Commerce Partner Demo Jam 

We made sure key stakeholders from Marketing, Product and Sales were involved in prepping our performance. 

At a tactical level, we launched an internal brainstorm, inviting the entire Contentsquare US team to ideate over pizza and booze — the best possible stimuli, of course. With so many great minds in one room, our brilliant Content Director recommended breakout sessions with 3 separate teams to streamline the collaboration. 

What surfaced were 3 easily applicable concepts, and 1 winning idea that inspired a theme, script and the tapping of members from our Solutions Engineers, Digital Marketing and Client Success teams to creatively present the idea. 


Building on Our Partnership with Salesforce

This event is critical to our partnership success with Salesforce, because it enables 3 key opportunities:

Exposure: elevating the visibility of Contentsquare to prime stakeholders is an evolving challenge, and Demo Jam is an event that is promoted by Salesforce to and by their teams, who strategically promote partner solutions to clients and prospects.

Competitive benchmarks: Demo Jam feedback and consensus are instant, relatively speaking. The Insight Link Partners ascertain from the event hosts and audience questions, and ultimately the voting results, is a useful indication of whether or not your presentation and use case value mapping is resonating with attendees and prospects.

Demand generation: Customers who watch the performance and are interested in learning more about partner solutions opt-in to receive info. Need we say more?

Our Unique Demo Jam Take

Our singularity springs forth from our platform. The Contentsquare solution visualizes data in a unique way, and can show any brand directly from its website view where customers are getting frustrated or stuck across the acquisition funnel and which content is encouraging conversions. 

We display unique behavior and revenue attribution metrics directly onto the web page — which elements of content have a high Attractiveness rate, where visitors Hover and hesitate, what sections of the page drive revenue etc… Demonstrating this always brings the “oohs and ahhs.”

 


Why We’re in It To Win It

Aside from the fact that winning is universally fun, Contentsquare has powered Customer Experience insights for Salesforce customers like GoPro, L’Occitane, Crocs and the Gap, helping their team make data-driven decisions, innovate the experience and increase revenue. Winning the demo jam helps publicize how we can prove similar results for more of Salesforce customers who haven’t heard of us yet or are still considering how to best invest in their digital CX.

Closing Off on the Demo Jam

The Demo Jam prep was great fun, and helped align the entire team around a common goal. Everyone on the team has a unique take on how to best tell the Contentsquare story, and we wanted to bring all these perspectives together for this exercise. We also discovered hidden talents across the team — turns out we have a bunch of thespians and scriptwriters in the office! (As ever, we’re reminded that when good people come together, great things can happen.

Tune in to watch us go head to head with 5 other Salesforce partners during the webinar at 11 am.

Author
Patricia Cesaire

Patricia Cesaire directs global technology partnerships, aligning commercial development with strategic product integrations, and finds time to meditate with her team in NYC whenever she can.

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