Everyone knows the holiday shopping surge starts in November, but it’s not until Black Friday and Cyber Monday that conversion really peaks. And numbers suggest that thrifty (or frazzled) shoppers are purchasing a lot of their gifts on the go. In fact, the mobile conversion rate more than doubles in the lead-up to the holiday season – that’s almost twice the increase recorded on desktop.
Luckily, businesses can prepare for mobile spending sprees in advance, ensuring they keep mobile buyers sweet during crunch time. Capitalize on busy shopping periods by investing in the kind of seamless experience today’s shoppers have come to expect. One-click purchase and pre-filled forms are just two of the time-saving shortcuts that can make filling stockings less of a headache.
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