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Articles and Research September 19, 2019

Fashion Week 2019 Season: How Brands Capitalized On Increased Interest in New Collections

With fashion month in full bloom in the world’s four most glamorous cities, retailers and luxury brands are capitalizing on the collective excitement for this year’s Fall/Winter looks to showcase their new collections online. And judging by our findings, consumers are more than ready to give their wardrobes a makeover and explore new styles… In […]

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August 1, 2019

Class is in Session As the school year approaches you’ll notice a new back-to-school campaign with each day — emails, ads, pop-ups, there has never been more encouragement to stock up for September. If back-to-school shopping is on your to-do list, you probably have a favorite spot you go to for all those needs, but […]

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June 25, 2019

The third week of June marked the annual Salesforce Connections, a 3-day event centered on building potent customer experiences using the Salesforce platform. It was the perfect timing since one week before, we announced our integration with Salesforce B2C Commerce Cloud — a partnership that allows Salesforce Cloud clients to access Contentsquare insights in an […]

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June 20, 2019

Helping brands forge an exceptional user experience (UX) for their customers is at the heart of our mission and product, and it’s impossible to discuss UX without also mentioning user interface (UI). The main arm behind the production of memorable digital customer experiences, save for web development and programming, UX/UI is a sector in its […]

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June 11, 2019

French homeware giant Lapeyre chose Contentsquare to help accelerate digital growth and implement a data-driven customer experience strategy. Here’s a closer look at the reasons why… Main objective: Continued Growth, Customer-Centricity and a Data-Driven Organization Lapeyre, a subsidiary of the multinational French corporation Saint Gobain, has partnered with Contentsquare to bolster its digital strategy with […]

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May 29, 2019

Conversion funnel, upper funnel, top of funnel… if your business is digital, you probably hear the word “funnel” several times a day. If you thought you could ignore it, you’re wrong! Whether you’re selling goods or services on your site, or if you’re using email marketing to reach your audience, the conversion funnel is your […]

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March 28, 2019

Summary With over 2.5 million users, Babylon utilizes 21-century tech and a robust mobile strategy to fulfill their mission: to place an accessible and affordable health service in the hands of every person on the planet. From tackling challenges of form completion to designing a purposeful and compelling mobile platform, Babylon draws on behavioural insights […]

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March 8, 2019

To celebrate International Women’s Day, we decided to spotlight a few of the inspiring women we have working at Contentsquare. We have such amazing women contributing to every area of the company, from product development to design, via customer success and marketing — women are represented in all departments. On this important day, we wanted […]

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February 21, 2019

Money management and personal finance are topics we always contend with, whether we’d like to or not. As such, ways of handling money are constantly firing up our neurons, whether it’s subconsciously or otherwise. Like many other everyday operations, money management has transitioned into the digital space — mobile wallet platforms, digital money transfer services […]

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February 15, 2019

It may seem like a rhetorical question to ask, but have you ever wanted to be notified about the irregularities of your website? Whether it’s with your business metrics or user behaviors, things are bound to go amiss every now and then, and there ought to be more efficient ways to detect these setbacks. Combing […]

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