Blog - Digital Marketing

4 min read

Leveraging Data Science to Understand User Behavior

This article was written by our partner Cognetik, as part of our series highlighting direct insights from our large ecosystem of partners. Data Science is an umbrella term used for multiple industries, such as data analytics, big data, business intelligence, data mining, machine learning & AI, and predictive analytics, and is clearly on an upward trend. […]

3 min read

Customer Love: How To Cultivate A Happily Ever After With Your Clients

If you ask any of my Contentsquare colleagues how many clients we have going into the new year, most of them will reply, without a second’s hesitation: 600. And they’re right: we did wrap up 2019 (our most ambitious yet in terms of new business) with a portfolio of 600 leading global brands.  But because […]

5 min read

Driving Personalization through Marketing and A/B Testing

This article was written by our partner REO, as part of our series highlighting direct insights from our large ecosystem of partners. In 2019, for the first time ever, digital ad spend represented more than 50% of total global marketing spend. Whilst the UK was considerably ahead of this trend (63.8% of UK’s total ad […]

6 min read

Superstars and Software: Highlights from our 2020 Worldwide Kickoff

Last year’s annual team retreat was already off the charts, but this year’s Worldwide Kickoff exceeded our wildest expectations. First off, this commencement was double the size of last year’s (580 people!), coalescing workers old and new, including those from our vitalizing acquisition of 2019. Our lively lot metaphorically set sail to the company’s country […]

3 min read

Balancing Content and Product Investments for Retail Brands

Though an obvious goal of a business is to sell, the customer experience (CX) expectations that consumers have are not as obvious. Particularly in a landscape that is defined by digital innovation, it can be hard to keep up with shifting CX expectations. Customers place a high amount of interest in value — whether it’s […]

2 min read

Dreamforce 2019: What We Learned at one of Tech’s Biggest Events

In retrospect, my first time at Dreamforce —  a summit for innovation and cutting-edge technology —  was much how I imagined it would be: a three-day techy delight party. Within an hour of landing, I noticed the groundswell badge-carrying, intentional session trekkers and got to key-note crashing.  Salesforce knows how to set a conference vibe […]

5 min read

Digital CX We’re Thankful for: UX Lessons for Thanksgiving & Beyond

Thanksgiving is right around the corner, and as we near this precious time of family reunions, hearty meals and giving thanks for all of life’s blessings, we thought it would be fitting to call out another source of our gratitude: good digital customer experience (CX).  While gathering data is crucial to building a good UX […]

6 min read

Mobile Marketing: How To Boost Your Mobile UX 

According to Pew Research Center, 81% of Americans today own a smartphone, and mobile dependence is also on the rise.  Emarketer predicts that by 2021, “mCommerce will account for 72.9% of the ecommerce market.”  Like many other digital teams around the world, you may be scratching your head, wondering what you need to do to […]