Blog - Design & UX

2 min read

Digital intelligence: Why you need it and how to choose the right solution

Choosing a digital intelligence solution is one of the most important decisions you’ll make when it comes to improving your online customer experience (CX).  Data is everywhere. In the past few years we have accelerated into the future, where data about digital properties is readily available for almost everything—from bounce rate to visitor traffic, customer […]

2 min read

3 simple steps to turn your customer experience into your competitive advantage

According to Contentsquare’s Digital Happiness Report, only 23% of consumers feel happy when shopping online. For brands, this means there’s a huge opportunity to rise above the competition and create an exceptional customer experience through a holistic digital strategy. Rethinking the role of digital Consumer behaviors have changed drastically over the past year and a […]

5 min read

Product reviews: how to create the best review section for your product page

With online shopping becoming increasingly habitual and preferred among many consumers, it is crucial to optimize the elements that are driving this switch in the first place. One of these elements are reviews.  Reviews are quintessential to the user experience. More specifically, they build confidence in users in deciding on which products to buy and […]

5 min read

Helpful ideas for optimizing your site ahead of sale season (with big brand examples)

With the holiday season approaching, it’s crucial that teams prepare for what may be the highest eCommerce traffic count in history.  For the first time ever, US holiday retail sales are predicted to surpass $1 trillion, with eMarketer forecasting Thanksgiving Day spending to hit $6.21 billion. What’s more, it remains likely that audiences will opt […]

2 min read

6 best practices for building successful microinteractions in web design

A quick recap We recently discussed the importance of microinteractions and their essential functionalities. In this article, we’ll show you how to create microinteractions which will delight your users. Microinteractions are tiny interactions that allow the user to accomplish a single task within your product. Although small, microinteractions can have a huge impact on your […]

4 min read

Five tips for creating a holiday gift guide that converts

Many brands will be releasing their holiday gift guides soon and as you prepare to inevitably release your own, we’ve put together some UX design tips to ensure your holiday gift guide bangs this sale season. But, with unexpected spikes in discretionary and essential categories, it may be difficult to predict what consumers will be […]

4 min read

Everything You Need to Know About Microinteractions in Website Design

What are microinteractions? A microinteraction is a product interaction that allows the user to accomplish a single task. Microinteractions can be small events within a product, such as a button or a scroll bar on the page, or be an entire product, such as a calculator app, which has a simple task of crunching numbers. […]

2 min read

Inspiration for enhancing your product experience pages

As customers become increasingly more digitally native (often purchasing products without ever visiting a store), it’s imperative that websites offer engaging, inspiring, and enticing online experiences.  These editorial-style product experience pages need to showcase the main product, while remaining as easily shoppable as possible.  Here are some key tactics and concepts that can be used […]