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3 min read
The Benefits of an Open and Inclusive Business, with Katharina Stock
As part of this year’s CX Circle Magazine, we sat down with Katharina Stock, a User Experience (UX) Researcher at Cosnova Beauty, a German cosmetics company. We asked Stock to share what it’s like working at Cosnova Beauty, a predominantly female company known for its transparency and culture. Here’s what she had to say about […]
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4 min read
Acting for Diversity: Sinead Rose on Creating a Charitable Organization for Women
For Contentsquare’s annual CX Circle magazine, we sat down with Sinead Rose, the founder of We Are We, a U.K. charity focused on empowerment of women and working towards gender equality. The charity’s main area of focus is ending period poverty in the U.K. through education, donations, and policy to ensure every woman has access […]
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2 min read
For Contentsquare’s annual CX Circle magazine, we posed three questions to Malvina Courouble-Or, the International eBusiness & Call Centers Manager at French luxury jewelry, watch, and perfume company, Van Cleef & Arpels. We spoke to Courouble-Or about her work and what it’s like being a woman in eCommerce. Here’s what she had to say: […]
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4 min read
Women in eCommerce: Gender Inequality | The Wage Gap
Working at Contentsquare, running events, and speaking to women working at eCommerce brands large and small, I knew early on just how many amazing women there are in the industry. And yet, I also know that most women in the industry still face significant challenges, both in their day to day lives, and in their […]
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5 min read
Digital Accessibility: The Weight of Invisible Disabilities
Nathalie Bedoin is a teacher-researcher at the University of Lyon 2 and Lyon Neuroscience Research Center where she specializes in neurodevelopmental disorders (in particular dyslexia), developmental language disorders (dysphasia), and attention deficit disorders with or without hyperactivity (ADHD) in children and adults. With the topic of digital access on everyone’s lips, brands are racking their […]
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2 min read
Three Questions on Voice of Customer with Contentsquare’s Pierre Bancelin
Why has Voice of Customer (VoC) become a must-have? These days, it’s the consumer who has all the power. It’s not enough to offer good customer service. Brands are at the mercy of their customers’ expectations, and particularly their opinions, ratings, and all around desire for a good Cx customer experience. Any experience a consumer […]
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4 min read
The Online Experience: Adapting to New Consumer Behavior
In 2020, an unprecedented health crisis took the whole world by surprise, sending businesses of every size scrambling to pivot their operations and keep up with new user behaviors. While a period of digital channel marketing transformation had long been underway, the pandemic accelerated it at an unprecedented pace. According to a study carried out […]
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8 min read
Humanizing The Digital Experience: The Art of Making Data Talk
While most businesses are navigating the new demands of a hyper-connected society, the (re)emergence of the human-digital customer relationship is the real challenge of the future. As sales and communication channels continue to multiply, how can we humanize the customer experience with the help of data? TABLE OF CONTENTS From Mass Marketing to Personalization […]