Blog - Customer Experience

4 min read

Digital teams, it’s time to turn up your customer-obsessed mindset

We’ve been operating in the Age of the Customer for a while now, which means for brands to truly succeed against the competition, they need to understand (and cater to) their customer’s buying behaviors at the highest level.  Today’s customers are loyal to experiences, not brands. Which means if they can get the same product […]

4 min read

Five ways to optimize your checkout flow and increase conversion

The checkout flow is the final stage of the user’s purchasing journey. It consists of a series of steps, such as visiting the cart, adding shipping and billing information, reviewing the order, then making the purchase. The checkout flow should give your user confidence to keep moving through each step. It’s crucial to create a […]

2 min read

3 simple steps to turn your customer experience into your competitive advantage

According to Contentsquare’s Digital Happiness Report, only 23% of consumers feel happy when shopping online. For brands, this means there’s a huge opportunity to rise above the competition and create an exceptional customer experience through a holistic digital strategy. Rethinking the role of digital Consumer behaviors have changed drastically over the past year and a […]

4 min read

Contentsquare + Hotjar = a (better) world of digital experience

As you might have read, it’s been a busy Summer for Contentsquare and Hotjar. After years of following our own paths to transforming the world’s digital experience, we are joining forces to pursue this vision together. It’s a huge step for both our companies, and one we think will radically transform our ability to help […]

2 min read

How to create a frictionless payment process: Four tips from two banking experts

The checkout experience has moved from an afterthought to a key differentiator for eCommerce. The pandemic has changed how merchants prioritize their digital experience and accelerated the need to give customers choices when it comes to the payment process. Our recent panel on How to Create a Frictionless Payment Process discussed how brands can upgrade […]

3 min read

Happy Get To Know Your Customers Day from Contentsquare!

If there’s one thing we love at Contentsquare, it’s shouting about our talented, enthusiastic, and downright wonderful clients.  So for this Get To Know Your Customers Day, we decided to quiz a handful of our clients on their best career advice, their ideal morning routines, what’s getting them excited this year, and what they’re loving […]

5 min read

How Sky UK are creating positive change through customer journey experimentation

At our latest CX Circle event, Simon Elsworth from Sky UK and Isabelle Zdatny from Qualtrics XM Institute discussed how using data from Qualtrics and Contentsquare is helping create lasting change for Sky’s customers. In an informal question and answer session, Simon, Sky UK’s Senior Experimentation Manager, chatted to Isabelle, Qualtrics XM Institute’s XM Catalyst, […]

4 min read

How Reebok is challenging itself to become the most personalized sports brand in the world

adidas Group’s Marco Fazio and Charmaine Amsler (Senior Manager and Associated Manager of Conversion Optimization, respectively) spoke at our latest CX Circle event on the importance of leveraging AI and data science for eCommerce brands. Having kickstarted the personalization and A/B testing program at Reebok around 18 months ago, Marco’s team now oversees all of […]