Blog - Customer Experience

4 min read

How Reebok is challenging itself to become the most personalized sports brand in the world

adidas Group’s Marco Fazio and Charmaine Amsler (Senior Manager and Associated Manager of Conversion Optimization, respectively) spoke at our latest CX Circle event on the importance of leveraging AI and data science for eCommerce brands. Having kickstarted the personalization and A/B testing program at Reebok around 18 months ago, Marco’s team now oversees all of […]

5 min read

How to improve customer experience: Three CX cards you need to play

James Fearne is Contentsquare’s Lead Customer Success Manager, working with clients such as Pandora, Toyota, and Virgin Media. In his session at CX Circle, he talked us through three of his hottest tips on how to improve customer experience and build a website that converts. So grab yourself a cuppa and let’s take a look… […]

6 min read

Everything You Need to Know About Customer Journey Mapping

What exactly is customer journey mapping and why is it so important for success? In this post, we’ll cover what a customer journey map is and how to create one, plus share examples of customer journey maps to inspire you. At Contentsquare, we’re committed to creating better digital experiences for all. Our advanced customer journey […]

4 min read

Digital Customer Journeys: The Ultimate Guide to Optimising Them Properly

By multiplying the available points of contact between brands and customers, digital technology has considerably complicated the customer journey. The recent pandemic has further reinforced this trend by converting “brick and mortar” buyers into e-buyers in the space of a few short weeks. In this guide, you’ll discover why analyzing the digital customer journey is […]

5 min read

Mobile-only Indexing: How to Get Your Website Ready for Google’s Biggest Update in Years

If you’re confused about the internet’s latest buzzword, don’t worry; we’re here to explain what mobile-only indexing means in simple terms. We’ll also show you what to do to ensure your site isn’t negatively affected. So, in one sentence; what is mobile-only indexing?  Mobile-only indexing means that Google will now only use the mobile version […]

4 min read

4 Customer Experience Trends That Will Give You The Edge In 2021

Seems like just yesterday we were pouring over lists of predictions for 2020, and considering all the ways in which the digital experience wars would heat up. But that was a whole year (and lifetime!) ago, and heat up they did… Little did we know what lay ahead, and the extent to which the best-laid […]

3 min read

3 Tips for Developing a Customer Journey Optimization Strategy

Over the past year, as life has globally become more tethered than ever to technology and digital experiences due to the pandemic, site experience and ease of navigation have never been more important. Compound this digital reliance with a saturated marketplace where 100s of retailers compete for finite wallet share and you’ll see why a […]

4 min read

Data: The Secret Weapon for Customer Satisfaction

Being data-driven isn’t something you can just proclaim. It’s something you have to work towards and maintain.  How are today’s brands becoming more data-driven? They’re adopting new tools and incrementally making changes based on their data and analysis. As the eCommerce landscape continues to get more and more competitive, now is a great time for […]