Blog - Customer Experience
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4 min read
How MyDeal uses Contentsquare to optimize customer journeys
MyDeal is one of the biggest marketplaces in Australia, seeing 3.5 million sessions a month and 1 million active customers every year. The company attracts tens of thousands of customers daily, and any opportunity to improve customer experience is a potential revenue generator. Investing in digital experience analytics is helping them reduce customer friction and […]
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5 min read
5 strategies to improve the insurance customer experience
It’s hard for insurance carriers today to offer stand-out products and pricing. But there is one area in which you can still really differentiate in Insurance: Customer experience. Historically a high-churn industry, Insurance is now more focused on nurturing customer loyalty and securing customer retention. As a result, carriers are all vying to provide the […]
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5 min read
3 killer customer retention strategies for banks and insurers
Customer retention is one of the most urgent challenges facing financial services firms today. Consequently, customer retention strategies for banks and insurance providers are in high demand. Of course, customer retention has always been valuable. Returning customers cost less to serve, have a higher lifetime value and are more likely to refer new customers your […]
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5 min read
5 tips to improve your mobile app user acquisition and retention
Mobile app user acquisition: The Key to Business Success in 2023 Mobile apps are more critical today than they’ve ever been for user acquisition, customer retention, and your bottom line. That’s because app users convert at a much higher rate than web users – as much as three times more, according to Criteo. According to […]
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6 min read
5 reasons to read our Financial Services Customer Experience Benchmark report
With competition heating up in the Financial Services industry, the firms that differentiate and win in 2023 will be those that—with the help of an analytics solution—deliver amazing digital customer experiences. A great financial services customer experience (CX) can make a big difference to a firm’s bottom line. According to a recent Forrester report, a […]
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2 min read
The Contentsquare and Adobe Analytics integration explained
With 81% of organizations citing customer experience (CX) as a competitive differentiator in 2023, it’s essential to have the right tools to help you track, analyze and understand your website visitors’ behavior. This is where the Contentsquare and Adobe Analytics integration can help—the combination of these two powerful tools gives you a complete picture of […]
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3 min read
Contentsquare’s Techstack Showcase: How to Build a Best-in-Class Technology Stack for Retailers
Shoptalk is one of the retail industry’s top events where the most influential digital leaders and innovative technologies come together for three days of conversations, workshops, and presentations on the future of retail. This year, Contentsquare invited our strategic partners onsite to stop by the Contentsquare booth for on-site product demos and discussions on the […]
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3 min read
The Contentsquare and Dexem integration links BYMyCar’s phone calls with digital journey insights, allowing the marketing team to make optimizations across the entire experience to boost conversion rate. “By leveraging Dexem and Contentsquare we were truly able to understand our customers and deliver a more personalized CX in order to optimize the conversion rate.” —Rajai […]