Analytics

  • 4 min read

    Driving Innovation: How Brooks Bell is Helping Brands Achieve Experimentation Excellence

    At Contentsquare, we have a rich ecosystem of technology and strategic partners, built around the needs and business objectives of customer-centric companies and experience-driven brands. We spoke with Gregory Ng, the CEO of Brooks Bell, and asked him for his thoughts on experimentation and personalization in the age of experience. Can you tell us a […]

    Gregory Ng

  • 3 min read

    How We Prepared for the 2019 Salesforce B2C Commerce Partner Demo Jam 

    The Salesforce B2C Commerce Partner Demo Jam is going down tomorrow, and we’ve been busy polishing our own live demo performance, and figuring out the best way to showcase our new and improved digital experience analytics platform.   Here’s a look at how we’ve been preparing to take home the Demo Jam crown… What Sets the […]

    Patricia Cesaire

  • 6 min read

    How to Identify and Fix a Broken UX with User Behavior Analytics

    Some website users undergo a bad UX, which leads them to exit — or worse — bounce from a website, possibly to never again return. Understanding what causes premature site exits is key to improving the customer experience (CX), and delivering journeys that help customers meet their wide-ranging digital expectations. Making use of data for […]

    Lorraine Ryshin

  • 2 min read

    Dreamforce 2019: What We Learned at one of Tech’s Biggest Events

    In retrospect, my first time at Dreamforce —  a summit for innovation and cutting-edge technology —  was much how I imagined it would be: a three-day techy delight party. Within an hour of landing, I noticed the groundswell badge-carrying, intentional session trekkers and got to key-note crashing.  Salesforce knows how to set a conference vibe […]

    Patricia Cesaire

  • 5 min read

    What We Learned from 110 Million Visitor Sessions During Black Friday & Cyber Monday

    We’re entering the most hectic time of the year again — and it’s not even (officially) the holiday season. That’s because the holiday season doesn’t formally start until the holy grail of retail events. We’re of course alluding to Black Friday, the crème de la crème for boosting revenue. Our globally-extracted data attests to the […]

    Lorraine Ryshin

  • 10 min read

    93 Customer Experience Stats and Quotes for 2019 and Beyond

    There is one common goal for those in the know; to center our businesses, objectives, internal teams and measures of success around delivering for the end customer, and ultimately, the experience they have with our brands. Halfway through 2019, digital technology is still evolving faster than organizations can adapt, and it’s more vital than ever […]

    Contentsquare

  • 4 min read

    Beauty giant Avon sees sharp increase in engagement and revenue

    With 130 years of social selling under its belt, legacy beauty brand Avon has been ramping up its digital transformation, setting its sights on conquering new spaces for user experience optimization. As part of its digital brand lift, Avon has been investing heavily in customer-friendly content, equipping teams with the right tools to make insight-led […]

    Lorraine Ryshin

  • 3 min read

    Eye Tracking vs. Mouse Tracking Analytics

    Usability studies have been and continue to be a key method for testing and optimizing website usability. In this article we take a look into the relevance of eye and mouse tracking.

    Contentsquare