Blog - Analytics

  • 4 min read

    5 strategies to maximize your digital customer experience with our 2023 Benchmark Report

    Heading into 2023, the future looks uncertain for many businesses. Companies in every industry are prioritizing resilience and nervous about investing unwisely in innovation. That’s why there’s never been a more urgent need for data to inform business priorities and help you tailor your digital customer experience to drive more efficient growth in the face […]

    Jack Law

  • 3 min read

    Here’s how to boost your A/B testing without Google Optimize

    As if Google Analytics users weren’t busy enough planning their migration to GA4, now Google has announced the sunset of Google Optimize. It appears to cover all users of Google Optimize, regardless of whether it’s with Google Universal Analytics free, Google 360 Universal Analytics or Google Analytics 4 (GA4) The announcement came towards the end […]

    Akin Arikan

  • 4 min read

    Total Economic Impact Study finds Contentsquare delivered 602% ROI, achieving significant boost to revenue while increasing efficiency and customer happiness

    Commissioned Study Finds Contentsquare’s Digital Experience Analytics Delivered 602% ROI and Over $6M in Recovered and Additional Income Within Three Years of Implementation NEW YORK – FEBRUARY 02, 2023 Contentsquare, the global leader in digital experience analytics, today announced the results of a commissioned Total Economic Impact™ (TEI) Study conducted by Forrester Consulting, one of the most […]

    Contentsquare

  • 7 min read

    4 tips for delivering on-the-money customer experiences for financial services from BlackRock

    4 tips to deliver on-the-money customer experiences for financial services from BlackRock APG’s Managing Director, Scott Roen At a time when economic uncertainty is rife, how can FinServ businesses continue to drive growth in 2023? One answer is to meet the growing customer demand for seamless self-service online experiences. How? By investing time and resources […]

    Contentsquare

  • 3 min read

    5 Holiday shopping trends to know for 2023

    The holiday shopping season is critical for retailers to increase their revenue, expand their customer base, boost brand recognition and deplete their year-end inventory. And consumers know this—daily online traffic during the holidays was up to +67% higher than non-holiday traffic in 2022 (Contentsquare). To understand how consumer activity and behavior change during the holiday […]

    Delaney McDonald

  • 10 min read

    How to Use AB Testing to Boost Your Website Conversion Rate

    Building a great customer experience (CX) is key to digital success. Unfortunately, customer expectations don’t sit still, so what constitutes ‘great’ is a moving target. And there’s only one way to ensure you’re hitting that moving target: test, test, and test again. (Then repeat.) But what elements of your digital CX should you be testing? […]

    Jack Law

  • 4 min read

    How the FCA’s new Consumer Duty spotlights the power of the customer experience

    In July 2022, the UK’s Financial Conduct Authority (FCA) released the new Consumer Duty, which aims to put customers at the forefront of FinServ products and services. For many firms, this means slight tweaks in their customer experience, product or services. However, for some, it will require more time and resources to become fully compliant. […]

    Nea Bjorkqvist

  • 4 min read

    How digital consumer behavior is shaping the Financial Services industry in 2024

    In the past few years, the financial services (FinServ) industry has undergone a total digital overhaul. Advancements in technology—from generative AI to payment apps—and the rising expectations of tech-savvy consumers are quickly reshaping the so-called traditional FinServ industry. Mike Zarif, Product Lead at Afterpay, says it best: “Today’s customers are used to intuitive experiences like […]

    Nea Bjorkqvist