Blog - Analytics

4 min read

Digital Experience Monitoring (DEM): What is it and why do you need it

Digital experience monitoring (DEM) helps track, understand and optimize your end-user experience, helping uncover everything that could derail a good experience. Insights derived from DEM effectively improve site performance, speed up error resolution, and enhance the overall digital customer journey by identifying areas of frustration and struggle. We sat down with Andrew Taylor, VP of Product […]

4 min read

How the FCA’s new Consumer Duty spotlights the power of the customer experience

In July 2022, the UK’s Financial Conduct Authority (FCA) released the new Consumer Duty, which aims to put customers at the forefront of FinServ products and services. For many firms, this means slight tweaks in their customer experience, product or services. However, for some, it will require more time and resources to become fully compliant. […]

4 min read

Actionable insights: How PLUS Retail is using data to optimize its website and app experience

We sat down with Arvid Nieuwsma, Head of Product at PLUS Retail, to get the scoop on their recent merger with Coop, why they’ve invested in Contentsquare’s analytics platform, and how they’re using actionable insights to optimize their digital experience. About PLUS Retail and Arvid PLUS Retail is known as a trendsetter in the Dutch grocery […]

5 min read

How travel and hospitality brands can win with scalable and intelligent digital experiences

Execs must drive intelligent action at an enterprise scale to compete with traveler experiences In our recent report The Unknown Traveler, we discussed the three key habits adopted by successful travel and hospitality (T&H) firms for driving impactful, human-centered and relevant customer experiences with data. Perhaps the most important habit of the three is ensuring intelligent action at an […]

3 min read

CX data analytics: Tourism’s secret weapon for success in 2022 and beyond

Travelers’ attitudes and preferences have changed drastically in the last few years (a big thanks to the pandemic and the downturn of the global economy). They now demand more from the digital experiences they receive from travel brands and are likely to bounce if they don’t get what they’re expecting.  According to ABTA, 49% of travelers said […]

4 min read

Retail analytics: How to bridge the data divide between retailers and brands 

The retail industry has undergone several transformations in the last decade. With the growth of eCommerce, the traditional high street has changed dramatically with merchandise finding new homes in digital channels – from online marketplaces to social media. New technologies have paved the way for brands and retailers to connect with consumers, giving rise to […]

6 min read

Google Analytics 4: How to de-risk the journey to GA4

The race is on! With the looming sunset of Google Analytics Universal Edition on July 1, 2023, millions of sites will be re-platforming to Google Analytics (GA4) this year. It’s the biggest re-tagging and re-platforming “fest” for digital intelligence professionals ever. We should plan a big party when it’s all done! So, here are our tips on […]

4 min read

Digital Experimentation: 3 key steps to building a culture of testing

What do Microsoft, Netflix, and Electronic Arts have in common? They’ve conducted digital experiments to understand their customer journeys and digital behavior better, improving their conversion and add-to-cart rates. As Asia’s Project Lead for Microsoft’s Online Store, Yvonne Cheung understands the value of making digital experimentation the core of any business. In her session at […]