Analytics

  • 9 min read

    App metrics: 15 mobile KPIs you should be tracking

    From ordering groceries to attending a zoom call, mobile app usage has grown exponentially over the last few years and the competition is fierce! Tracking app performance has never been more important, but measuring success isn’t a one-size-fits-all solution. That’s why we’ve listed the top 15 app metrics you should be tracking to improve your […]

    Chris Camps

  • 4 min read

    Digital transformation journey: How Koala transitioned from start-up to scale-up

    How to start your digital transformation journey? What should you take into account? And how to navigate the transition from a scrappy start-up to a mature scale-up? At our recent DX: LIVE event, Scott Shillinglaw, Senior Digital Product Manager at international direct-to-consumer (D2C) furniture company Koala, shared insight into their digital transformation journey. He reflects […]

    Neha Garg

  • 3 min read

    A guide to understanding Google’s Core Web Vitals 

    In 2021, Google updated its search algorithm to favor sites with top-performing Core Web Vitals in its results. The update prioritizes on-site experience and ensures Google not only connects users with helpful content but also with websites that have exceptional user experiences.  In this blog, we deep dive into Google’s Core Web Vitals, how they […]

    Nea Bjorkqvist

  • 4 min read

    What is a good eCommerce conversion rate and how to optimize it?

    Conversion rate is one of the most important metrics for measuring the success of your eCommerce site and online store. But what is a “good” eCommerce conversion rate? How do you compare to your competition? And how can you increase your conversion rate? In this post, we’ll equip you with the latest eCommerce industry benchmarks […]

    Andrea Stoica

  • 6 min read

    How to check for website errors and why it’s essential for your business 

    There’s nothing more frustrating than experiencing website errors when you’re browsing online. Imagine clicking a “Buy Now” button that doesn’t work, or filling in a contact form that doesn’t register your details — Ugh, how annoying! With online users having higher expectations, customer experience (CX) and website performance have become exceedingly important to brands. The […]

    Mickael Bentz

  • 4 min read

    The ties that bind: How brands and retailers can go big by sharing data

    When it comes to personalizing experiences and offering new products – customer data is gold. Most brands and retailers constantly collect and curate customer data, to understand how transactions across various touchpoints – from physical to digital – can be better personalized to boost sales, increase conversions, and bolster customer loyalty.  But mining this data […]

    Nea Bjorkqvist

  • 5 min read

    Website performance: What is it? Why is it so important? And how do I measure it?

    Today’s consumer is impatient. In fact, online shoppers list slow page load times as the second most frustrating part of online shopping. So, if your site takes too long to load or if the page layout is unstable, it’s likely your visitors will get frustrated and go elsewhere. But it’s not just your website visitors […]

    Marie Jehanne

  • 4 min read

    Why E.ON chose Contentsquare to amp up their digital experience analytics

    We sat down with the digital marketing duo, Maarten Westdorp, and Jan-Willem Wilmsen, from E.ON to chat about why they chose Contentsquare to help level up their digital experience analytics. About the powerful duo – Maarten, and Jan-Willem  As Head of Digital Marketing Scaling at E.ON, Maarten is responsible for scaling data and marketing solutions […]

    Nea Bjorkqvist