Salomon Relies on Contentsquare to Optimize the Digital Customer Experience
Leading Outdoor and Winter Sports Brand places e-commerce and customer data at heart of its consumer-centric strategy
New York, NY – May 2, 2022 – Salomon is using digital experience analytics leader Contentsquare to monitor all of its collections, measure key metrics such as engagement and conversion rate across all website pages, understand the performance of campaigns in order to prioritize AB tests, test and analyze in depth the performance of each optimization, detect points of friction along the customer journey, and prioritize ecommerce improvements.
For Salomon, the goal is to deliver as seamless and flawless a customer experience as possible.
“Salomon is one of the only brands to offer such a huge variety of products. Even with such an expansive product catalog, the user should be able to navigate easily. We’re pleased to provide Salomon with the ability to offer each of their customers the best online experience possible while helping the brand maintain their reputation as a sports equipment specialist,” said Philippe Omer-Decugis, Director of Contentsquare, France.
Marta Sitkowska, Global eCommerce Merchandising Manager, Salomon, said “At Salomon, we have placed digital transformation and delivering a better online consumer experience at the heart of our growth strategy. As a leading global outdoor brand, we need to personalize the user experience because different countries have different purchasing habits, and this is where Contentsquare really helps us. We’ve been using Contentsquare for three years to track engagement differences by country and build more personalized and localized content experiences. For example, we know that we can push cross-country skiing in Finland in December, but not in Spain, where we’ll promote hiking products instead.”
Sitkowska continued, “Internally, Contentsquare allows us to be very visual in our analyses. It makes our data much easier to communicate with our teams—especially with snapshots and dashboards—so that even internal teams who are not necessarily familiar with data can digest it. The data also helps us quickly align on our next steps as a team to meet customer expectations.”
With 700 employees at its world headquarters in Annecy, French Alps, Salomon is sold across the world — including all across Europe, North America, Japan and China. The majority of their collections are launched online.
Contentsquare delivers the power to make the digital world more human. Its AI-powered platform provides rich and contextual insight into customer behaviors, feelings and intent — at every touchpoint in their journey — enabling businesses to build empathy and create lasting impact. The global leader in digital experience analytics, Contentsquare helps brands everywhere transform the way they do business, allowing them to take action at enterprise scale and build customer trust with security, privacy and accessibility. More than 850 leading brands use Contentsquare to grow their business, deliver more customer happiness and move with greater agility in a constantly changing world. Its insights power the customer experience on over 1 million websites worldwide. Founded in Paris and with offices around the world, Contentsquare has raised $810m in investment funding from leading investors, including Softbank, BlackRock and others. For more information, visit www.contentsquare.com
Born in the French Alps in 1947, Salomon is committed to pushing the boundaries of mountain sports through the creation of innovative equipment that allows people to play, progress and challenge themselves in their chosen outdoor sports. The company produces and sells premium footwear, winter sports and mountaineering equipment, hiking equipment, and apparel specifically designed for all those disciplines. Products are developed in the company’s Annecy Design Center, where engineers, designers and athletes collaborate to create innovative solutions that continually improve the outdoor experiences of those who see nature as a vast playground.