We sat down with Chioma Anokuru, an Account Director and Consultant at UK-based global eCommerce consultancy firm, Wunderman Thompson Commerce, to learn how companies can prioritize team alignment before the holiday shopping season.
Oftentimes, companies operate in organizational silos that make it difficult to collaborate cross-functionally and reach goals. When teams and departments are unified in their targets and desired outcomes, you can more easily define, measure, and track KPIs. Not to mention, team alignment allows you to take a more holistic approach to building and optimizing your customer journey.
Here's how your company can ensure your teams are aligned during the holiday shopping season:
Here’s what’s covered in this video:
How businesses usually execute a trading plan in silos between their marketing, ecomm/trading and tech teams (1:10)
How Chioma proposes we bring those teams together together into a cross-functional trading team (3:30)
The sexy dynamic trading loop to track, measure and report your plan (6:05)
Q&A with Chioma (8:37)
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Chioma Anokuru is an Account Director at Wunderman Thompson Commerce, a global eCommerce consultancy helping big brands define and deliver their eCommerce goals. Previously, Chioma spent the last 11 years at ASOS building and heading up its digital commerce team.