Prioritizing Team Alignment During The Holiday Shopping Season


Chioma Anokuru

August 20, 2020 | 1 min read

We sat down with Chioma Anokuru, an Account Director and Consultant at UK-based global eCommerce consultancy firm, Wunderman Thompson Commerce, to learn how companies can prioritize team alignment before the holiday shopping season.

Oftentimes, companies operate in organizational silos that make it difficult to collaborate cross-functionally and reach goals. When teams and departments are unified in their targets and desired outcomes, you can more easily define, measure, and track KPIs. Not to mention, team alignment allows you to take a more holistic approach to building and optimizing your customer journey. 

Here's how your company can ensure your teams are aligned during the holiday shopping season:

Here’s what’s covered in this video:

  • How businesses usually execute a trading plan in silos between their marketing, ecomm/trading and tech teams (1:10)
  • How Chioma proposes we bring those teams together together into a cross-functional trading team (3:30)
  • The sexy dynamic trading loop to track, measure and report your plan (6:05)
  • Q&A with Chioma (8:37)

Want more?

Visit our Holiday Readiness Hub for expert tips, workshops, & more.

Visit the Hub